| Dish | Category | Price | Cost | Sold | |
|---|---|---|---|---|---|
Stop guessing what your menu should sell.
Edit dishes, read margin and popularity signals, then turn the matrix into one pricing, placement, copy, or A/B test move.
Method
A menu is a decision engine, not a catalog.
Contribution margin shows what each sale adds after variable cost. Popularity index shows whether a dish wins attention inside its own category. The matrix becomes useful when those two numbers create one action, not ten opinions.
Psychology enters after the diagnosis: placement, anchoring, sensory copy, badges, and bundles should be used only where the matrix says attention or margin needs repair.
Menu engineering FAQ
The practical rules behind the calculator.
It plots each dish by popularity and contribution margin so operators can decide what to protect, promote, rework, or remove.